Selling is a product-oriented activity that focuses on persuading customers to buy goods and services. The primary objective of selling is to increase sales volume and achieve short-term revenue targets. It begins after the product is manufactured and aims at converting products into cash through promotion and persuasion. Selling relies heavily on personal selling, advertising, and sales promotion techniques. In selling, the emphasis is on the needs of the seller rather than the needs of the buyer.
Marketing, on the other hand, is a customer-oriented and comprehensive process. It starts much before the product is produced and continues even after the sale. The main objective of marketing is customer satisfaction and long-term relationship building. Marketing involves market research, product planning, pricing, distribution, promotion, and after-sales service. It aims to identify customer needs first and then design products and services to satisfy those needs profitably.